Before stepping into real estate, Alicia excelled academically at Meredith College and spent 15 years in award-winning biopharmaceutical sales. When she transitioned to real estate in 2014 and later became a broker in 2018, Alicia’s impact was immediate and profound. Her drive and ingenuity earned her national recognition, leading to her role as a coach with Tom Ferry International, where she inspires agents across the country.

In 2022, Alicia founded The Collaborative, a forward-thinking real estate company built on the principles of collaboration and community impact. By late 2024, she successfully integrated her company into the cloud-based revenue share organization Fiv Realty Co., expanding its reach to include Virginia as the 15th state in the network.

Alicia’s holistic approach to real estate emphasizes meaningful client relationships and referral-based success. Known for her ability to navigate complex scenarios like simultaneous buying and selling, she combines cutting-edge technology, social media marketing, and property styling to deliver exceptional results. Her extensive network of contractors, agents, and lenders ensures her clients receive seamless, full-service solutions.

When the pandemic tested the resilience of the real estate industry, Alicia became a certified Tom Ferry Business Coach, leveraging her expertise to help agents thrive in uncertain times. Her specialties in time management, referral-based business, and real estate systems have made her a sought-after speaker, panelist, and webinar host.