In the early 90’s, Peter was at a trade show when he was handed a bright yellow flier talking about this new technology … the world wide web. At that moment the trajectory of his life was cemented in place.

From that moment over 25 years ago, he has been active in the digital space and involved in over 1,200 digital projects for some of the most impactful companies on the planet. Peter’s had the privilege to work with everyone from passionate entrepreneurs to Fortune 50 companies and global charities to governments and now focuses his time helping businesses and entrepreneurs understand AI, the ultimate disruptive technology.