JIMMY REX:
Growing up, I was told, directly and indirectly, that I wasn’t good enough. When I was in 8th grade my father used these words on me to try and motivate me to get held back a year and be a star in baseball. So whether it was in school, sports, or social settings, those words became a mantra I carried with me, pushing me to prove them wrong. I even wrote the phrase “You Are Not Good Enough” under my baseball cap in high school as a constant reminder to strive for more.
But what I didn’t realize at the time was the immense damage that came with this constant drive to measure up to an invisible standard. Instead of building me up, it chipped away at my sense of self-worth, creating a cycle of achievement that never truly satisfied me. I was always trying to prove myself and prove that I was worthy of love.
As I navigated through my early career and personal life, I found success, but it was hollow. I was thriving in real estate, selling more homes than I ever imagined, even breaking company records as one of the top realtors in the western United States. I even broke the record for the most expensive home sold in Utah.
Despite all the outward success, I felt disconnected from my core beliefs. Leaving behind certain values I once held tightly forced me into a journey of rediscovery—a path where I had to confront the shame that had been fueling my achievements and find new ways to align with who I truly was.
As I continued to grow, men around me began asking the same question: “How do I grow a friend group like you?”
They saw the relationships I had, the network I had built, and the way I connected with people, and they wanted to know how to do the same. It wasn’t just about networking; it was about building real, authentic connections. Doing life with people that truly pushed you to be your best self in every sense of the word.
That’s when it hit me—I had developed a formula for this, and it was something I needed to share with others.
This realization led to the creation of We Are The They, a men’s community built on the principles of vulnerability, authenticity, and integrity.
I knew from my own journey that these were the keys to real transformation.
Being vulnerable allows men to open up and grow; being authentic brings about trust and genuine connections, and being in integrity ensures that we stay true to our commitments and values.
Through this community, I’ve been able to teach men how to build strong, meaningful relationships, gain unwavering confidence, and live a life of purpose and passion.
As I rebuilt my life, I learned that true success and fulfillment come from embracing three core principles: authenticity, vulnerability and integrity.
Every good thing in my life came when I was in alignment in these 3 areas and every problem I’ve ever faced was because I was falling short in one of these key principles.
These are the pillars upon which our community, We Are The They is built upon.